Essential Components Every General Contractor Website Must Have
Building a website for your general contracting business isn't as easy as you think it is; and this is why we always recommend that you hire a well-experienced and reputable web design company to do it for you. But then again, it doesn't mean that because you're paying the experts to do it, you no longer care about how they'll come up with one that will kick start your online presence. As the owner of the business, it is your responsibility to know what your website contains and how every single component of it will help you spread the word about your business over potential clients online.
So here is a list of the most important components of a general contractor website:
1 - Distinct Personality
We can talk about stuff like search engine optimization, friendly user interface, landing pages, coding, and programming all day, but all those technical terms don't really matter to you right now if you don't have a clue what your contractor website design will be all about. Therefore, focus more on the site's personality. When the building begins, you need to ask yourself: what makes this website stand out? There are probably thousands of other general contractor websites out there and if you want to lure in prospective customers and clients for your general contracting business, you will want to give the site a distinct personality. Simply put, you want it to have something that no other site of the same niche has.
2 - Specific, Targeted Goal
Another component that a general contractor website must possess is a realistic goal. A lot of people have ambitious goals set for their upstart websites and that's not the right approach especially if you're in a highly competitive industry. So for you to be able to see progress, no matter how slow it is, in a positive light, set a modest and realistic goal for your site. For instance, generating about 20 leads per month is a good number to start with. Get more facts about contractors at https://www.britannica.com/topic/subcontractor.
3 - Delivers the Needs
Your website, for it to be successful at the onset, must be able to deliver what potential customers need. There is no sense in building one that has lots of content in it but all of them aren't relevant or interesting with respect to your general contracting business. Why would you put funny videos or articles about celebrities in one of the inner pages? Every single page of your site must be geared towards addressing the consumers' needs in connection to your business' expertise.
4 - Promotes Interaction
Lastly, be sure the contractor website design you build promotes interaction. This means that aside from the relevant content, it also must have a particular section or avenue where visitors can ask questions and you get to respond from them. Interaction between you and the would-be clients is vital in building trust and loyalty for your brand or business.